In developing the Pedestrian Safety Campaign Planner, two target groups of pedestrians and drivers were identified at highest risk for involvement in crashes:
*young drivers (ages 18-25) and
*working-age adult pedestrians (ages 25-65).
An audience-focused public information and education campaign was developed that addresses improved user practice and compliance with traffic safety devices. This campaign is designed to not only promote awareness of pedestrian safety measures (pedestrian signals, crosswalks, etc.) and associated safe behaviors, but also stimulate knowledge utilized by the two target audiences, as well as all other public and private sector audiences.
The primary goal is to reduce pedestrian injuries and fatalities.
This can be accomplished by focusing on raising awareness and changing behavior through education, enforcement and engineering.
This campaign strives to:
*Motivate drivers to look for and stop for pedestrians.
*Motivate pedestrians to use crosswalks and designated crossing locations.
*Educate pedestrians about, and encourage the proper use of, pedestrian signals.
*Encourage pedestrians to make themselves more visible in the dark, by wearing reflective clothing or carrying a flashlight
Many Tulsa Community Organizations including: PACE TULSA AGS FOUNDATION, the State of Oklahoma, the Federal Highway Administration and The Tulsa County Public Safety Office are offering education seminars on Pedestrian Crosswalk Awareness.
“SINCE TULSA, OKLAHOMA AND THE FEDERAL HIGHWAY ADMINISTRATION HAVE TEAMED WITH THE DEPARTMENT OF PUBLIC SAFETY, THERE HAS TO BE MORE INTENSIVE FOCUS OPPORTUNITIES FOR OUR COMMUNITY LEADERS TO BECOME INVOLVED WITH PUBLIC SAFETY.”
Preliminary Research Summary – Key Points
*Working-age adult pedestrians
Key Issues (Based upon data supplied by NHTSA):
*Drivers yielding to pedestrians in unmarked crosswalks
*Drivers yielding to pedestrians when making a right or left turn in a signalized crosswalk
*Pedestrians understanding the meaning of the “Walk” and “Don’t Walk” signals
*Pedestrians understanding the need to be visible, i.e. wear reflective materials
Focus Group Recommendations for Commercial Production:
*Make sure the spots have emotional impact as opposed to humor
*Use visuals of children
Desired Outcomes for the “Driver” Targeted Spots:
*More drivers stay alert when approaching intersections.
*More drivers yield to pedestrians in crosswalks.
*The spots teach people to appropriately identify pedestrian crossing signs.
*The spots educate people about what the pedestrian crossing signs mean.
Key Messages for the “Driver” Targeted Spots:
*Stay alert at ALL intersections
*Yield to pedestrians in the crosswalk
Desired Outcomes for the “Pedestrian” Targeted Spots:
*More pedestrians use the crosswalks and watch for turning vehicles
*More pedestrians are educated about the meanings of pedestrian signals
*More pedestrians are educated about the need for improving their visibility to drivers at night
Key Messages for the “Pedestrian” Targeted Spots:
*Follow the pedestrian signals
*Make yourself visible at night with reflective materials and a flashlight
*Use crosswalks and look for vehicles while crossing
© 2017 | PACE TULSA AGS FOUNDATION. “Pedestrian Awareness Crosswalk Education is an online think-tank intersecting public transportation policy in the United States.”